Assessor Resource

LMTFD5004B
Develop marketing plans for fashion products

Assessment tool

Version 1.0
Issue Date: May 2024


The unit applies to marketing activities typical to the promotion and sale of fashion products. Development of marketing plans may be central to the work role or completed as part of the overall sale of design concepts to clients. All proposed marketing activities must be appropriate to the price point of the fashion design and the overall objectives of the client. Marketing plans may specify details for events such as fashion design launches, fashion parades or shows and exhibitions or target strategies such as advertising and promotional campaigns.

Work may be conducted in small to large scale enterprises and may involve individual and team-related activities.

The application of this unit is according to OHS practices of the enterprise and workplace practices, which may include:

requirements prescribed by legislation, awards agreements and conditions of employment

standard operating procedures

work instructions

oral, written and visual communication

quality practices, including responsibility for maintenance of own work quality and contribution to quality improvement of team or section output

housekeeping

tasks related to environmental protection, waste disposal, pollution control, and recycling

This unit requires skills in problem solving and initiative and enterprise in order to determine appropriate sales and marketing strategies for fashion products. Communication and teamwork are used to establish sales relationships and prepare support documentation. Planning and organising skills are used to prepare marketing plans and self management and learning skills are used to gather and assess information about the target market and marketing strategies.

This unit covers the skills and knowledge to plan marketing and promotional activities to support the sales of fashion products.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Prerequisites

Prerequisites

Employability Skills

This unit contains employability skills.



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The Evidence Guide provides advice on assessment and must be read in conjunction with the Performance Criteria, Required Skills and Knowledge, the Range Statement and the Assessment Guidelines for the Training Package.

Critical aspects of evidence

Demonstrates skills and knowledge to:

identify appropriate options for marketing specific fashion design

marketing objectives

identify features and benefits of fashion designs according to needs and expectations of the target market

coordinate options and activities to overall marketing plan

document marketing plan

Consistency in performance

Consistently applies skills and knowledge when:

organising work

completing tasks

identifying improvements

using workplace practices

using OHS practices

recording and reporting accidents and incidents

assessing operational readiness of equipment used and work processes

recognising and adapting to cultural differences in the workplace, including modes of behaviour and interactions

completing work systematically with attention to detail without damage to goods and equipment

Resource implications

Access is required to real or appropriately simulated situations, including work areas, materials and equipment, and to information on workplace practices and OHS practices.

Context for assessment

Assessment may occur on the job or in an appropriately simulated environment.

Interdependent assessment

This unit may be assessed independently or in combination with other relevant units.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

This describes the essential skills and knowledge and their level, required for this unit.

Demonstrates knowledge of:

elements of marketing mix

research tools and strategies

marketing practices in the fashion industry

concepts of marketing cycle and product life cycle

marketing tools and media for the fashion industry

international regulations, pricing structures, import/export factors, production times, quality assurance factors and production/marketing arrangements (where appropriate)

relevant OHS legislation, regulatory requirements and codes of practice

OHS practices, including hazard identification and control measures

quality practices

workplace practices

recording and reporting practices

Demonstrates skills to:

access, interpret and use data from a range of sources

make recommendations

select marketing procedures or processes

prepare and present reports and information in appropriate formats

read, interpret and follow information on work specifications, standard operating procedures and work instructions, and other reference material

maintain accurate records

communicate within the workplace

sequence operations

meet specifications

clarify and check task-related information

carry out work according to OHS practices

The Range Statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the Performance Criteria, is detailed below. Add any essential operating conditions that may be present with training and assessment depending on the work situation, needs if the candidate, accessibility of the item, and local industry and regional contexts.

Legislative/regulatory requirements

All work must comply with relevant Federal and State or Territory legislative or regulatory requirements.

Other relevant details may include:

packaging or distribution requirements

production timelines or requirements

distribution outlets

designer reputation

style characteristics

Media may include:

print, eg magazines, regional and metropolitan newspapers

audio, eg radio

visual, eg video, television, DVD

electronic, eg email, websites

Uses of media may include:

editorials

advertising

photos

testimonials

Marketing event options may include:

launches

fashion parades

exhibitions

demonstrations

press conferences

Promotional activities may include:

gimmicks

point of sale and merchandising

special offers

product branding activities

packaging features such as labelling

display and presentation

Industry practices may include:

formatting and structure

inclusion of pictures and style and design details

promotion of features and benefits

reporting verbally or in writing

oral, written or visual communication

inclusion of marketing objectives

inclusion of adequate detail

OHS practices

OHS practices must include hazard identification and control, risk assessment and implementation of risk reduction measures specific to the tasks described by this unit and may include:

manual handling techniques

standard operating procedures

personal protective equipment

safe materials handling

taking of rest breaks

ergonomic arrangement of workplaces

following marked walkways

safe storage of equipment

housekeeping

reporting accidents and incidents

other OHS practices relevant to the job and enterprise

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Features and benefits of fashion design are identified. 
Target market is researched and needs and expectations in relation to fashion design are identified. 
Price point of design is identified. 
Marketing budget for fashion product is identified. 
Other relevant details that may affect marketing activities are identified. 
Client position and range of fashion products in marketplace are identified. 
Marketing objectives and sales targets are established with client. 
Product pricing strategy and position in market are established. 
Packaging and distribution requirements of fashion design are established. 
Appropriate media are identified to reach target market. 
Uses of media are determined and appropriate strategies selected. 
Marketing event options are explored and assessed for effectiveness in marketing fashion design. 
Promotional activities are selected for relevance to fashion design. 
Timing of marketing activities is explored. 
Costings of marketing options are determined. 
Marketing cycle of fashion product is identified. 
Marketing plan is developed which details marketing activities. 
Marketing plan is assessed for it effectiveness in meeting marketing objectives, timing and budget requirements. 
Marketing plan is presented and discussed with client. 
Client response is received and integrated into further marketing proposals. 
Marketing plan is documented according to industry practices. 
Reports on marketing opportunities and strategies are documented and presented to relevant persons in the workplace. 

Forms

Assessment Cover Sheet

LMTFD5004B - Develop marketing plans for fashion products
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I declare that the assessment tasks submitted for this unit are my own work.

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Assessment Record Sheet

LMTFD5004B - Develop marketing plans for fashion products

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Assessment task 1: [title] Result: Competent Not yet competent

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